VolkswagenĪs stated on the official website of Volkswagen, the blue color in its logo represents high class, reliability, and impeccability. This color scheme is completely contrary to what has been observed before because all previous emblems of Warner Brothers were either red and gold or black and white. A navy blue hue combines pure white to create an attractive contrast. The Pentagram designers have adapted their shape so that the bottom is pointed and the top is flared like a shield. Inside are the letters “W” and “B,” which occupy most of the space. It features an iconic shield with a pointed base and a figured top. This company has been in the entertainment industry since 1923, but the blue logo has been relatively recent since 2019. Warner Brothers are the leader in the American film industry. But the blue color palette was not new: it was used in the first logo, which appeared in 1968. The lettering was done in a modified Intel Clear font by Dalton Maag and Red Peak Branding. But they were not one: both lines forming the frame were separated from each other and from the surrounding elements by white indents. Moreover, one of the sides began exactly where the bottom “l” ended, which looked like a continuation of the letter. The designers placed the brand name in the center of the so-called swirl, which consists of two semi-oval stripes. An American company producing components for electronic systems ordered its development from the British studio FutureBrand. The current Intel logo is predominantly black, but the previous version, which existed from 2006-2020, was completely blue. Thanks to the dark tint, fine lines are visible on the screens of mobile devices. The blue color, in this case, is used for bold letters and the emblem’s outlines. This drawing symbolizes the process of feeding and, at the same time, personifies the name of the company because it is translated from German as “little nest.” The image itself was taken from the family coat of arms of the founder of Nestle. And on top is the iconic image of a nest and a bird with two chicks. The name of the food manufacturer is written at the bottom, for which the designers chose a font similar to Helvetica. The Swiss corporation Nestle has a black and white version of the logo and a blue one with the addition of white elements. All emblems are randomly ordered and are mostly mono-color, with a few exceptions. This review includes representatives from different countries and is not limited to any one segment of activity. Let’s take a look at what blue logo variations are used by world-famous brands and how they have played with the chosen color in their visual identity. This means that when developing a design, enterprises need to adapt to the psychology of certain consumers. For example, if aquamarine is perceived as a symbol of fidelity in the USA, it is associated with mourning in China. After all, each shade of blue evokes certain emotions and is often radically opposite. And we are talking about both serious technological and financial organizations and those whose activities are related to entertainment. Not surprisingly, for many companies, this color has become the basis of their identity. It creates a sense of stability, order, security, trust, and reliability. Although, in fact, blue is associated with various phenomena and concepts: with freedom, boundless expanses of water, clear skies, coolness, tranquility, and silence. It is believed, for example, that light colors look modern and fresh while dark ones look solid and representative. Of course, their shades are slightly different because the semantic load depends on this. What do Boeing, Oral-B, and Windows have in common? All these brands use blue logos.
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